new at dm – how sustainable is innovation?

Most of the juices we buy are fruit juices made from fruit juice concentrate. It’s really unnecessarily heavy: Why not save waste and CO2 – and concentrate the water at home instead of mixing it at the production facility? Thoughts and Actions: Drugstore chains dm and the Internet now have highly concentrated milks that can be diluted at home. How sustainable is product innovation?

Orange juice, multivitamin juice, apple juice: Many market juices are made from concentrate mixed with water. Others are straight water. It doesn’t matter if it’s from concentrate or straight water: most of the liquid in the bottle or in the Tetra Pak is water.

In the market, highly concentrated juices are sold in 200 ml Tetra Pak. At home, the concentrate is mixed with only 800 milliliters of water, 200 ml of concentrate becomes 1 liter of juice. The idea behind the product innovation: Less waste thanks to the much smaller package and less CO2 emissions thanks to the transport volume. The bottom line is more environmental protection.

The idea is not entirely new, so more than 60 percent of fruit juices sold in Europe are made from concentrates. So it makes perfect sense to transport a small amount across the country – and mix the juice directly with water at home.

Just mix 200 ml of juice concentrate with 800 ml of water – 1 liter of fruit juice is ready. (Photo: Green Bag)

In brief:

  • Water from concentrate: Here the milk is reduced to about one-sixth of its original volume by heating. In order not to lose the aroma and vitamins, the steam is distilled and then added back to the concentrate.
  • straight water directly wrapped and bottled.
  • wind both types of water (i.e. juice from concentrate and not juice from concentrate), the fruit content is 100 percent. No added sugar or preservatives.
  • Concentrated water is also available in a less concentrated form lower transportation costs.
  • According to experts Juice is not healthier such as juice from concentrate.

This is the leader in highly concentrated water concentrates that you can mix yourself The initial green bag from Austria. The Eckes Granini juice drink is on the market with a new copy product: it is exclusively available in the branches of the pharmacy chain dm from April. “High C Bio Essence” in three types.

Green-Bag: concentrated organic juice from Austria

“Why do we have to transport 80 percent of the water across the country to drink 1 liter of fruit juice?” – this question was asked by the Austrian startup and in response it invented the Green-Bag organic fruit juice concentrate. . There are currently three types of juices that are currently only available in Germany via the webshop. Organic juices are available in apple, orange and multi-fruit varieties and cost between 1.99 and 2.49 euros for a 200 ml package.

A small startup is showing how it's done, and the beverage giant is following suit.
A small startup is showing how it’s done, and the beverage giant is following suit. (Photo: Green Bag)

According to their statements save Consumers through small practical Tetra Paks 80 percent CO2 due to lower transport volume and 66 percent waste thanks for the small package.

The young company based near Vienna is committed to transparency and sustainability and is currently working on exporting its products – especially to Germany. The founder of Green Bag Martina Giczy is so happy that the theme now covers the new product Eckes Granini.

Hohes C Bio-Essence by Eckes Granini

The leading European juice producer, Eckes Granini, has launched such a product: the small, highly concentrated juice “hohes C Bio Essence”. They are available since April in apple (naturally cloudy), orange and multi-fruit flavors – especially in dm branches.

(Photo: Eckes Granini)

“Hohes C BIO ESSENCE does not differ from our traditional juice in terms of taste and ingredients,” explains company spokesperson Bianca Thiel.

The waste and CO2 savings are slightly less than the Green-Bag, but they are still important: A small package saves 61 percent rubbish and 62 percent CO2.

By the way: from the end of 2021 there is another juice concentrate product from Eckes Granini – but without organic ingredients: Shame on me! It is also found in apples, oranges and multivitamins. 200 ml of concentrated water that you mix yourself costs about 1.60 euros.

Waterless water: is the concentrate a sustainable alternative to mixing?

Mixed-at-home collections are a step in the right direction. Anyone who buys juice concentrate to mix themselves is protecting the environment with lower waste rates and reducing mountains of waste. And those who don’t need to move around as much when shopping can hopefully ride their bikes more often and leave the car at home. Incidentally, when you buy small packages, you save a good 75 percent of weight.

Fresh water concentrate is available in three varieties.
Do it yourself: Now this is the slogan of the milk. (Ecke Granini)

The new product raises the question: why does it take so long for smart ideas to hit supermarket shelves? Most of the juices in supermarkets are still far from sustainable. And in a large company like Eckes Granini, fruit juice concentrates are still a small item in a large range and a small step towards a more sustainable product line. As with most drinking water, large quantities of water are still packaged and transported.

However, this juice should not be consumed without hesitation:

  • are the most durable Organic water from the areawhich did not have long transportation routes behind them.
  • local fruits e – also in the form of fruit juice – is always better than foreign fruit: According to the Institute for Energy and Environmental Research (ifeu), the climate footprint of apple juice from Germany is only about half that of orange juice.
  • If you buy milkshakes, you’d better get drinks returned bottles made of local glass.

Disappointment: Even if a glass of juice just tastes good – the most sustainable drink is and always will be bottled water!

Is tap water suitable for mixing concentrates?

Yes. According to the Federal Environment Agency’s drinking water report, 99 percent of drinking water from major water suppliers is of “good to very good quality.” If there are no pipes in the house, you can drink tap water without any problems.

And: According to the consumer advisory center, the climate impact of mineral water in Germany is almost 600 times higher than that of tap water.

Good to know: When it comes to oyster milk, there are products that you can mix yourself.

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Keywords: Beverage packaging waste

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